Summer 2021 Courses

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ITAO 34680 | Product Management

3 credits | Taught in person in Palo Alto | Open to all majors without prerequisites

Product managers are among the most sought after positions in the tech industry today and product management is a foundational skill for a technology entrepreneur. Many products today are born digital, while traditional products and services are becoming digitally-enabled. Digital product management is the cross-functional process of defining, delivering, and iteratively improving a digital product or service to take advantage of visible or latent customer needs. The class focuses on the cognitive and relational processes, tools, and skills required to 1) identify customer pain points, 2) Define product/solution scope, a differentiated value proposition, value delivery model and roadmap, 3) define and validate the customer journey, user experience and design, 4) identify architectural and technical requirements and create user stories for features 5)  support development and deployment sprints, 6) support go-to-market activities, and 7) conduct experiments and analyze and respond to product-in-use data and also other feedback. Other topics may include portfolio management and revenue planning. The class prepares students who are considering a product manager role or other related roles such as customer success management and business development at tech companies, or who see themselves as product-centric entrepreneurs. (M,T,Th 10:00 AM - 12:00 PM PDT)

PHIL 24448 | Tech & Innovation Ethics

3 credits | Hybrid online and in person | Open to all majors without prerequisites | Fulfills second PHILO requirement 

Advanced technologies that are used to address society’s most pressing problems may at the same time pose myriad ethical issues.  Privacy, access rights, copyrights, patents, ownership of data, are but a few examples of challenges to grapple with as we become a technology-driven society. This course will present evidence-based ethical frameworks to address these concerns.  Through a combination of lectures and case studies, students will be engaged and challenged in solving these critical issues faced by technology companies and by society in general. (M,T,Th 4:00 - 5:30 PM)

DESN 24203 | Design Thinking

3 credits | Taught in person in Palo Alto | Open to all majors without prerequisites | Fulfills Univ Arts requirement (WK:AR) 

Design Thinking is a powerful and iterative process with a goal to understand the user of a product or service, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. This course will cover a hands-on approach to designing innovative and successful products and services.  Students will gain a deep appreciation of the concept that the difference between a good product/service and a great product/service is design. (M,T 1:00 - 3:00 PM PDT; Th 1:00 - 3:30 PM PDT)